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March 05 2010
Whole Foods’ new nutritional ratings system ignores 2.4 million years of human history.
February 24 2010
Founded in late 2006 as one small store in New Orleans in an area that flooded during hurricane Katrina, NakedPizza (originally named World’s Healthiest Pizza) was launched as an ambitious business model that seeks to change the nutritional profile of fast food in America.
February 21 2010
FOXBORO—They made their fortune in paper products, and they earned their fame with football. Now, the Kraft family is turning to pizza for their latest venture.
February 19 2010
Conventional knowledge says the market for pizza is plenty saturated.
But purveyors of the New Orleans-based NakedPizza believe they have found a space to occupy in that crowded market with a healthier alternative to traditional takeout and delivery pizza. And this summer, the concept will reach Louisville.
February 17 2010
The venerable pizza has come a long way since its humble Italian beginnings. But whether it’s deep dish or thin crust, meat lovers or Hawaiian style, one thing is clear: pizza is about the furthest you can get from health food fare. It’s also something the founders of New Orleans, LA-based NakedPizza set out to change.
February 15 2010
When it comes to pizzerias catering to customers with food allergies or diet restrictions, gluten-free crust is so 2009 – or rather, that goes for what’s usually employed to make it. Celiac Disease concerns are in fact growing, but those afflicted want more from their food.
January 04 2010
NakedPizza, the single-unit healthful pizza concept that has attracted heavy-hitting investors, has signed a 50-unit development deal for South Florida, including Miami.
December 14 2009
As you might have noticed, I’ve been thinking a lot about money recently. It sort of goes with the territory of trying to start a social venture. But as much as we’re all focused on finding the next big check, it’s also important to make sure you’re taking the right money. To get to the heart of this, I spoke with Robbie Vitrano.
October 30 2009
Now that Naked Pizza has its federal disclosure document, the health conscious takeout pizza enterprise is going nationwide. Co-owner Randy Crochet said he and partner Jeff Leach have fielded more than 950 franchising inquiries in the past two to three weeks from people in Florida, New Jersey, New York, California, Oklahoma, Arizona. “Most of your major ...
October 01 2009
NakedPizza’s Randy Crochet and Kraft President Johnathan Kraft on healthy pizza profits.
Jeff Leach is one of those people who can talk about healthful eating and the mechanics of human digestion and the evils of the industrial-food supply — and keep talking long after you’ve zoned out. This is why he decided to get into the pizza business: both because he has a lot to say and because “pizza” is more likely to hold your attention than, say, “gluten-free” or “gastrointestinal system.”
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